Marketing Experience
Although my major is in broadcast journalism, I have been exposed to many different types of marketing techniques and experiences. Below are a few examples from my work with Citiscape Productions, fashionABLE, and the O'Colly. Most of the campiagns have been digital or social media related.
In June 2015 I was selected to intern with Citiscape Productions, a small ad agency and production company in Tulsa, Okla. Jamie Wright, the president and owner of the company, has allowed me to learn a variety of things about the business. My tasks vary from day to day. Some days I make digital billboards or web banners for clients and other days I am helping film TV spots. I extensively use email to communicate with clients and send material for approval. After my graduation in December 2015 I was hired on to be Jamie's personal assistant and graphic designer.
As a Campus Rep my job was to promote the fashionABLE brand and raise awareness for women in Africa. I had a Google Hangout with Barrett Ward along with the other reps across college campuses nationally where we discussed the plans each semester. The program was still being developed and the reps had a lot of input regarding events and marketing the brand. We decided on hosting four mini events and one holiday party per semester. Reps were also responsible for spreading the word via social and print media. I also communicated with other campus reps nationwide and reported sales.
The fashionABLE mission is to create sustainable business in Africa. The company works with women to help them start small business cooperatives, and partners with and requires manufacturers to also employ women with fair wages & fair hiring practices. Each product is named after one of the women working in partnership with fashionABLE and each product has a story. These women are now ABLE to do so much more when people buy their products.
During my time at my school paper, the O'Colly, I was promoted from general assignment reporter to the research beat. My responsibilities included writing articles about research on campus and attending any research events. I also maintained a Twitter account and separate email to interact with readers. My tweets were typically promoting the monthly Science Cafe hosted by the Edmond Low Library. I tweeted out my articles and also any media links shown at the events. The biggest week for the research reporter is Research Week on campus where all research at the university is highlighted and celebrated. I had two or three articles in the paper each day during the week and helped to promote speakers and events on campus.
Campus Rep
@OCollyResearch
O'Colly Research Beat Reporter
Intern: June-December 2015
Client Web Banners:
TV Spots:
Social Media:
Responsibility: Production Assistant